CX-led Brand Experience and Strategy Services

At CRC, we don’t do “just a logo.” We build full brand experiences rooted in strategy and your customer’s journey because your brand is how people feel, behave and interact with you. From strategy call to final handover, we guide you through research, design and refinement, then deliver a complete brand package, logo suite, palette, fonts and a detailed brand guide so you can launch with clarity and confidence. You roll out your brand across touchpoints, and you get ready to reap the rewards of a brand built on customer experience.

A logo is one element of your visual identity,an important one, but still just part of the story. Our CX-centred Branding Package builds the identity system and the strategy behind it so your brand functions consistently across every customer touchpoint: website, packaging, social media, print, in-person.

Absolutely. Many of my clients begin with a standalone strategy session: we uncover brand gaps, map your customer journey, align your messaging and visual direction. When you’re ready, we step into the full CX-brand package seamlessly (because we already have the foundations).

Showit is a drag-and-drop website platform built for creatives who want design flexibility. Think of it as Canva meets WordPress but cleaner, more stable, and SEO-friendly. It’s hosted on WordPress under the hood (so blogging and SEO tools are strong). Fully responsive design (your site looks sharp on desktop, tablet and mobile). You can update text, swap images and create new pages yourself without needing a developer every time. Built-in integrations (Shopify Lite, Flodesk, forms, etc.). Why I use it at CRC: it’s the sweet spot between custom design freedom and client-friendly usability. My clients can confidently run their sites post-handover without losing brand consistency.

My website package gives you a clean, strategic and professional site built on Showit (so you feel confident managing it post-launch). Core pages included are typically the homepage + contact page (minimum). Key essentials: site structure, image naming conventions, and basic SEO setup. You’ll get one revision round, then a full hand-over with training so you’re comfortable editing content yourself. Hosting and domain remain your responsibility (paid directly to your provider).

Branding doesn’t live in a PDF, it needs to show up where your customers see you. At CRC, we roll your identity out into the real world with packaging, signage, and social templates, so your brand is consistent and ready to connect.Some clients add this scope up-front, others come back once they see their brand guide and want more. Either way, you’re covered.

A 90-minute power session auditing your brand through your customer’s eyes, from socials to packaging. You’ll leave with a clear roadmap, priorities, and ideas for content, campaigns or touchpoints that truly connect with your ideal customer.