INSIGHTS > STRATEGY > MARKETING > DESIGN AND BRANDING > GOOD CX

And by count, I mean stronger brand recognition, greater customer loyalty and *cough cough* more money.

With the strategic thinking of a marketer and the creative eye of a designer, I look at your business through your customers' eyes, turning those insights into one-of-a-kind branding and experiences that make every stage of their journey count.



CX Marketing with a creative point of difference

What brought you here?

I’m doing ALL the marketing: posting, boosting, guessing. It just feels disjointed and it's not bringing in the right customers.

Click your reason, and I’ll take you on a CX-y journey. Flip as many as you like, this experience is here to help you see the bigger picture, not put you in a box.

Understanding your customers starts with asking the right questions. So, fair’s fair… 

I'm booked, busy and ready to update EVERYTHING, including marketing, and I want someone to take it off my plate.

I’m ready for a full refresh, with branding, a website and copy that make me the stand-out choice.

EXPLORE CX MARKETING →

Click your reason, and I’ll take you on a CX-y journey. Flip as many as you like, this experience is here to help you see the bigger picture, not put you in a box.

Understanding your customers starts with asking the right questions. So, fair’s fair… what brought you here?

*https://www.forrester.com/press-newsroom/forrester-total-experience-score-2025-rankings/

Winging it is costing you more than your time, energy and ad spend, and posting more won’t fix it.

What will is marketing built around how your customers actually find, choose and experience your business.

That’s exactly what I do as your CX marketer, so you can stop guessing and finally market yourself with clarity and confidence.

Businesses that align their brand and customer experience see up to 3.5x more revenue growth, and earn higher customer retention and loyalty.*

Click your reason, and I’ll take you on a CX-y journey. Flip as many as you like, this experience is here to help you see the bigger picture, not put you in a box.

Understanding your customers starts with asking the right questions. So, fair’s fair… what brought you here?

*https://business.adobe.com/assets/pdfs/

Your customers zigzag through websites, inboxes, social feeds, search and IRL, and the journey is rarely linear. 
A new brand on an old website? That’s exactly how businesses land in that 59%.

Which is why I build your brand, website and copy around your customer experience, so every stop on that zigzag is consistent. Consistently good, that is.

75% of shoppers say a consistent cross-channel experience matters, but only 41% of brands actually deliver one.* retention and loyalty.*

EXPLORE Brand + Web build →

Click your reason, and I’ll take you on a CX-y journey. Flip as many as you like, this experience is here to help you see the bigger picture, not put you in a box.

Understanding your customers starts with asking the right questions. So, fair’s fair… what brought you here?

*hbr.org/2014/10/the-value-of-keeping-the-right-customers

Marketing wins attention, branding makes the promise and CX turns it into repeat business. Miss one, and you’re refilling a leaky bucket.

Luckily, I love doing all three, so customers trust you, stay with you and send their friends your way.

Did somebody say sustainable growth? Oh, it was me.


Winning a new customer can cost 5 to 25 times more than keeping one you’ve already got.*

I NEED THE FULL CX JOURNEY →
WANT MORE? THIS WAY →

Allow me to show off my clients’ CX-y side

I’M CHLOE, CX MARKETER + DESIGN & BRANDING STRATEGIST.

But before you judge me for being so judgy, perhaps I should explain...

MEET CHLOE →

I blame my background in luxury superyacht and hospitality marketing, where the smallest details make or break an experience (and a sale).

But don’t look so innocent, I bet you’ve done a little judging too.

Ever clicked from a brand’s Instagram to its website and wondered if you’d hit the wrong link? Or made it to their front door and wondered if you’d got the wrong address?

It looks different, it sounds different, it feels different. *Clicks X and keeps walking.*

That's exactly the kind of CX I can't help judging. And conveniently, the kind I help businesses fix.

And I’m not above judging a book by its cover, or a business by its customer experience.

KEEP IT CX-Y

Vic, Basic Blue

Chloe is fantastic at what she does and throughout the whole process I never felt like I had to second guess anything she recommended or delivered. I trusted her completely and that made the entire experience so easy and enjoyable.


“I would scream ‘CRC Brands’ from the rooftops if I could!”

And the customer experience of working with me? It’s only fair we judge that too…

I bring your brand, website and marketing together so, honestly, you don’t have to work out how to bring your brand, website and marketing together.

YOU CAN STOP MAKING THAT FACE AT YOUR BRAND NOW

— Ashleigh Naylor - Naylor Builders

Thank you for showing us what we can achieve with our brand and helping us bring in new clients.”

Chloe has helped define our business and bring it into a new phase of growth! 

— Angel, Zimlend

Chloe did some rebranding for my business and she is AMAZING!!!! I am so grateful I found her and would 100% use her time and time again!!"

She listened to what I was looking for, is so creative and really exceeded my expectations at every stage. 

— Peter Serra, Select Architects

Chloe was a pleasure to work with, responsive, approachable, and fun to work with throughout the process. She equipped us with the tools and confidence to manage our own social content, including a well-structured strategy,

She quickly understood what we needed and provided clear, practical guidance growth! 

Client feedback

Client feedback

…and a 15-minute yap to get started.

The future looks like you, me and a brand you’ve fallen back in love with

let's work together →
It’s you standing shoulder to shoulder with the big names in your industry, with customers who trust you before they’ve even met you.

And all it takes is a brand and customer experience that finally reflects the quality of everything you've built…

Design and branding studio work by CRC Brands, Customer experience branding examples for service-based businesses
read more →read more →

How to use cx to differentiate your biz

Branding for Mortgage Brokers

The Brand Design Process Explained 

Not sick of me yet?

read more →

CX marketing tips, straight from the blog

LET’S GET CX-Y →

Ahem...

First I got your attention, then asked what mattered to you, explained how I can help, earned your trust and made the next step easy.

Imagine putting that same strategy into your brand.

Good cx? You just had it.

INSIGHTS > STRATEGY > MARKETING > DESIGN AND BRANDING > GOOD CX

TAKE THE CX BRAND QUIZ →

It's just like the old Facebook quizzes, except instead of telling you which Spice Girl you are, it tells you where your customer experience is costing you customers, conversions and cash.

Not quite ready to chat? You’re gonna want to take my quiz.