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Strategic BRAND design & Marketing SERVICES that BUILD GROWTH and loyalty

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Good design turns heads. Strategy makes it stick. At CRC, I bring both together so your brand does more than decorate, it converts.

HERE’S YOUR (CX) WAKE-UP CALL:

Not just a designer who can make things look good, but a strategist who actually cares about how your brand feels to your customers. With CRC, you don’t just get a logo and a colour palette, you get a brand that shows up consistently, across every touchpoint.


It’s time your brand experience matched the vision you’ve got in your head. It’s time to stop piecing things together and build a brand that holds together. It’s time for CX-led branding. Good thing you’re here.

When you work with me, you get more than design files: A brand strategy that actually makes sense to your audience. Visual identity that’s built to last, not just look good for a launch.A mapped-out customer journey so you stop losing people along the way.

You want a logo system that grows with you? Done. Packaging that people actually keep? Obviously. A website that guides your customer instead of confusing them? Say less.

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What We Actually Do (Besides Make It Look Good)

Strategic brand reset (vip day)

CORE STRATEGY SESSION | Clarity, fast.

WHATS INCLUDED:

  • 60-min CX strategy consult (Zoom)
  • Customer journey audit & gap analysis
  • Priority action roadmap in Notion
  • Session notes + recommendations

MADE FOR:

  • Brands that feel “something’s off” but can’t quite put their finger on it
  • Business owners not ready for a full rebrand (yet)
  • Anyone wanting a second set of expert eyes on their customer journey

Your brand isn’t broken, but your customer journey might be. A 1:1 consult designed to uncover what’s not working, where your customers are falling off, and how to fix it. No fluff, no filler, just a clear action plan. Consider this your brand reset button.

book your free 15min consult →

CX LED BRAND BUILD

CX-LED BRAND PACKAGE | BECAUSE A LOGO’S NOT ENOUGH.

WHATS INCLUDED:

  • Brand strategy  (values, CX mapping)
  • Full visual identity suite 
  • CX-driven brand guidelines
  • Core launch assets

MADE FOR:

  • Startups ready to launch with a strong foundation
  • Businesses stuck with a DIY logo that no longer fits
  • Brands who want to connect design + CX for long-term
  • Ready to have branding that resonates with your audience

Logos are cute. But real branding is about how customers experience you online, offline, and everywhere in between. This is CRC’s signature package: strategy-driven, design-led, and crafted to create a brand that feels seamless at every touchpoint.

brand your business here →

custom showit website

BECAUSE YOUR BRAND DESERVES A DESTINATION.

WHATS INCLUDED:

  • Fully custom Showit website design
  • CX-led site map + customer flow planning
  • Copy & imagery placement guidance
  • Mobile-optimised design + SEO basics
  • Launch support + post-launch walkthrough

MADE FOR:

  • Founders ready to step away from DIY websites 
  • Service-based businesses who want a site that feels polished and personal
  • Brands who want their website to tell a story, not just exist 
  • You LOVE the vibe of my website

Your website isn’t just a digital business card, t’s the home of your brand. Done right, it’s where first impressions become lasting connections. I design Showit websites that are not only beautiful, but CX-led and conversion-focused. Think: seamless navigation, thoughtful storytelling, and design that feels as good as it looks.

book your website design →
What is the process to get a logo (or full brand)? +

At CRC, we don’t do “just a logo.” We build full brand experiences rooted in strategy and your customer’s journey because your brand is how people feel, behave and interact with you. From strategy call to final handover, we guide you through research, design and refinement, then deliver a complete brand package, logo suite, palette, fonts and a detailed brand guide so you can launch with clarity and confidence. You roll out your brand across touchpoints, and you get ready to reap the rewards of a brand built on customer experience.

What’s the difference between a “logo design” and your “CX Brand Build” package? +

A logo is one element of your visual identity,an important one, but still just part of the story. Our CX-centred Branding Package builds the identity system and the strategy behind it so your brand functions consistently across every customer touchpoint: website, packaging, social media, print, in-person.

Can I start with a brand strategy consult and do brand design later? +

Absolutely. Many of my clients begin with a standalone strategy session: we uncover brand gaps, map your customer journey, align your messaging and visual direction. When you’re ready, we step into the full CX-brand package seamlessly (because we already have the foundations).

What is Showit (and why do you use it for websites)? +

Showit is a drag-and-drop website platform built for creatives who want design flexibility. Think of it as Canva meets WordPress but cleaner, more stable, and SEO-friendly. It’s hosted on WordPress under the hood (so blogging and SEO tools are strong). Fully responsive design (your site looks sharp on desktop, tablet and mobile). You can update text, swap images and create new pages yourself without needing a developer every time. Built-in integrations (Shopify Lite, Flodesk, forms, etc.). Why I use it at CRC: it’s the sweet spot between custom design freedom and client-friendly usability. My clients can confidently run their sites post-handover without losing brand consistency.

What’s included in your website package? +

My website package gives you a clean, strategic and professional site built on Showit (so you feel confident managing it post-launch). Core pages included are typically the homepage + contact page (minimum). Key essentials: site structure, image naming conventions, and basic SEO setup. You’ll get one revision round, then a full hand-over with training so you’re comfortable editing content yourself. Hosting and domain remain your responsibility (paid directly to your provider).

What if I need signage, packaging or social media assets too? +

Branding doesn’t live in a PDF, it needs to show up where your customers see you. At CRC, we roll your identity out into the real world with packaging, signage, and social templates, so your brand is consistent and ready to connect.Some clients add this scope up-front, others come back once they see their brand guide and want more. Either way, you’re covered.

What happens in a Strategic Brand Reset? +

A 90-minute power session auditing your brand through your customer’s eyes, from socials to packaging. You’ll leave with a clear roadmap, priorities, and ideas for content, campaigns or touchpoints that truly connect with your ideal customer.

What You’ve Been Googling About Branding (and the Real Answers)

don't just take my word for it. 

STRATEGIC, STANDOUT
brand design & Strategy in AUSTRALIA? 

That’s what CRC does best! Let’s create a beautiful brand with strategic substance to grow your business.

your journey begins here.

book your free 15min consult →
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