HERE’S YOUR (CX) WAKE-UP CALL:
Not just a designer who can make things look good, but a strategist who actually cares about how your brand feels to your customers. With CRC, you don’t just get a logo and a colour palette, you get a brand that shows up consistently, across every touchpoint.
It’s time your brand experience matched the vision you’ve got in your head. It’s time to stop piecing things together and build a brand that holds together. It’s time for CX-led branding. Good thing you’re here.
When you work with me, you get more than design files: A brand strategy that actually makes sense to your audience. Visual identity that’s built to last, not just look good for a launch.A mapped-out customer journey so you stop losing people along the way.
You want a logo system that grows with you? Done. Packaging that people actually keep? Obviously. A website that guides your customer instead of confusing them? Say less.
These days, customers are looking beyond products and demanding a positive brand experience from start to finish. Not to be confused with customer service, CX is about looking at the bigger picture and placing your customer at the centre of all your operations. It’s leveraging every little interaction, no matter how brief, to build a relationship and make a first-class impression.
By providing a consistently positive customer experience, you increase customer loyalty, build your business’s reputation and raise your revenue.
Customer experience is the tool you need to differentiate your business.
For two little letters,
CX packs a whole lot of punch.
What is CX design?
why do you need it?
Aside from a great product, Apple understands the power of connecting graphic design with customer experience. From sleek interfaces to minimalist packaging, every detail is crafted to elevate the brand journey.
At the core of their success is the seamless integration of design into the customer experience, an approach CRC brings to every brand design and strategy project.
With CX at the forefront, CRC helps you use design to enhance how customers interact with your brand. Every element is intentional, aligned with your values, and built to resonate.
From the first touchpoint, signage, stationery, or packaging, CRC ensures your brand experience is both visually compelling and strategically effective.
There's a reason why Apple is the most popular brand in the world.
At CRC, CX design isn’t just theory, it’s woven into every deliverable. From the first brand strategy call to your final packaging design, we look at your brand through the eyes of your customer. That means questioning how each touchpoint feels, functions, and flows: Does it spark trust? Does it align with your values? Does it guide your customer smoothly to the next step?
We don’t just hand you pretty graphics and call it a day. We map out your customer journey, design for consistency across platforms, and create assets that make sense strategically, not just aesthetically. Whether it’s your website, social media templates, or signage, every piece is designed to work together,giving your audience a seamless, memorable experience that builds loyalty and drives growth.
IT’S NOT JUST DESIGN,
IT’S THE WHOLE EXPERIENCE.
HOW DOES CRC DO IT?
BRAND SERVICES WE OFFER AT CRC:
1:1 CX Brand Strategy Consults
CORE STRATEGY SESSION | Clarity, fast.
WHATS INCLUDED:
- 60-min CX strategy consult (Zoom)
- Customer journey audit & gap analysis
- Priority action roadmap in Notion
- Session notes + recommendations
MADE FOR:
- Brands that feel “something’s off” but can’t quite put their finger on it
- Business owners not ready for a full rebrand (yet)
- Anyone wanting a second set of expert eyes on their customer journey
Your brand isn’t broken, but your customer journey might be. A 1:1 consult designed to uncover what’s not working, where your customers are falling off, and how to fix it. No fluff, no filler, just a clear action plan. Consider this your brand reset button.
CUSTOMER EXPERIENCE BRANDING
CX-LED BRAND PACKAGE | BECAUSE A LOGO’S NOT ENOUGH.
WHATS INCLUDED:
- Brand strategy (values, CX mapping)
- Full visual identity suite
- CX-driven brand guidelines
- Core launch assets
MADE FOR:
- Startups ready to launch with a strong foundation
- Businesses stuck with a DIY logo that no longer fits
- Brands who want to connect design + CX for long-term
- Ready to have branding that resonates with your target audience
Logos are cute. But real branding is about how customers experience you online, offline, and everywhere in between. This is CRC’s signature package: strategy-driven, design-led, and crafted to create a brand that feels seamless at every touchpoint..
custom showit website
BECAUSE YOUR BRAND DESERVES A DESTINATION.
WHATS INCLUDED:
- Fully custom Showit website design
- CX-led site map + customer flow planning
- Copy & imagery placement guidance
- Mobile-optimised design + SEO basics
- Launch support + post-launch walkthrough
MADE FOR:
- Founders ready to step away from DIY websites that don’t convert
- Service-based businesses who want a site that feels polished and personal
- Brands who want their website to tell a story, not just exist online
- You LOVE the vibe of my website
Your website isn’t just a digital business card, t’s the home of your brand. Done right, it’s where first impressions become lasting connections. I design Showit websites that are not only beautiful, but CX-led and conversion-focused. Think: seamless navigation, thoughtful storytelling, and design that feels as good as it looks.
Frequently Asked Questions
TURN YOUR BRAND INTO A CUSTOMER JOURNEY people actually remember. TURN YOUR BRAND INTO A CUSTOMER JOURNEY people
The process for mining that gold and bringing it to life? Here’s a rundown:
- You get in touch
- We have a consult call to discuss your business, ideal customers and objectives
- I send you a no-obligation quote
- If you choose to go ahead, I'll onboard you to crc and you complete our client questionnaire
- I get busy and provide the first round of designs
- You review and get back to me with feedback
- I make any changes within a week (depending on feedback turnaround)
- We repeat the process for any final changes
- I present the final brand via a google drive folder containing all logos, fonts and a 15+ page brand guide
- You roll it out and reap the rewards
A logo is one element of your brand. Customer Experience Branding builds the full identity and strategy behind it, making sure your brand feels consistent across every customer touchpoint, from your website to your packaging.
Absolutely. Many clients begin with a consult to identify gaps and map their customer journey, then move into a full CX Branding package when they’re ready. The consult stands on its own as a deep-dive, but it also gives us a strong foundation if we continue working together.
My website package is designed to give you a clean, strategic, and professional site that actually works for your brand (not just looks pretty). I set up your site on Showit, design the core pages (usually homepage + contact, at a minimum, and ensure the essentials like page structure, image naming, and basic SEO are in place. You’ll also get one round of revisions and a smooth handover process with training resources so you feel confident managing your site. Hosting and domain costs sit outside the package, you’ll pay those directly to your provider.
On average, Customer Experience Branding takes 6–8 weeks from workshop to final delivery. This gives us time to dig into strategy, design your identity system, and refine it with feedback so it’s right the first time. Need things moving faster? Ask about our fast-track brand packages for a quicker turnaround.
don't just take my word for it.
