Let's start with a hey, hi, hello
BETTER CX, BETTER BUSINESS
It started in an agency, where I was hired as a designer but kept sticking my nose into marketing (with opinions WELL above my pay grade).
From there, I spent three years as National Marketing Manager for a luxury superyacht company, where you can’t sell a boat without a five-star experience to back it up.
Then, as Marketing Manager at Australian Venue Co, I learnt that what you show on Instagram has to match the room and experience customers walk into.
And studying CX at RMIT? That just made it all official.
Big teams, big budgets and even bigger brand guidelines taught me a thing or two
Your brand is more than a logo or an Instagram post. It’s every single moment someone spends with your business, from the first time they find you to the final goodbye, and each of those moments either builds their trust or slowly chips away at it.
I learnt that long before CRC Brands, back when my job was getting customers through the door, not just designing the sign that hangs above it.
Which brings me to my point (thanks, judgy opinions).
^f1 activation for Hotel Esplanade
^ wfh with my doggo Edna
I’m Chloe, a CX marketer and brand designer who can't walk past a shop without judging checking out the signage.
IF IT’S PROOF YOU NEED…
steph, zaralend
…I loved that Chloe was really holistic; and was all about the customer experience and customer journey over all the touch points"
“She captured the whole vibe of my brand so well…
Think of me as the strategic marketing brain for booked-and-busy service businesses who’ve outgrown their DIY and are ready for the next iteration of their brand to grow with them, instead of holding them back.
