Imagine a brand you are proud to share
An authentic brand that deeply resonates with your ideal customers. A brand that helps your business stand out, evolve and grow.
Now imagine having all the knowledge and tools you need to promote that brand in a cohesive, consistent and meaningful way. I'm here to make that happen.
Just name dropping some of MY clients
Brand design
The CX-Led Brand Build gives you a strategic identity that finally reflects the quality of your work not just a logo and some colours. You’ll walk away with a refined visual identity, messaging that actually supports selling, and digital marketing assets built to work hard across your entire client experience.
This is branding that elevates your presence, reduces marketing effort and does the heavy lifting so you don’t have to hustle for every “yes.”
What if your branding actually made it easier for clients to say yes?
Brand
strategy
Not sure what to fix first? The Strategic Brand Reset gives you clarity in one day.
Instead of guessing, you’ll get a full CX audit, messaging direction, and a 90-day action plan that eliminates confusion, tightens your client journey, and strengthens how your brand shows up at every touchpoint.
For the founder who needs marketing clarity now - clear strategy you can implement yourself, fast.
What would change if every brand decision you made moved the business forward?
Your marketing consultant, brand designer and CX curator
I’m Chloe. I started in branding because I love making things "pretty," but I soon realised aesthetics alone aren't enough. For a brand to truly perform, it requires the perfect synergy of brand strategy, brand design, and customer experience.
Design without strategy is just decoration. From my Central Coast studio, I work with brands across Australia to turn disjointed touchpoints into cohesive, intelligent identities tailored to your audience.
Ready to see how I bridge the gap between design and data?
meet the founder
Looking to align your brand experience with a clear CX strategy?
Snag The Aligned Brand Template, my free Notion guide for early-stage founders who want to build a brand that actually feels like them (and makes sense to their dream customers). No jargon. No fluff. Just clarity, consistency, and a little Customer Experience (CX) magic.
Free aligned brand template
"5 stars isn't a high enough rating for Chloe!"
5 stars isn't a high enough rating for Chloe! I recently engaged Chloe to work on two separate projects for me - one a refresh/rebrand of my main business and the other being a side hustle that I'm starting. She has been absolutely incredible to work with, easy to talk with and understands concepts from the get go. Chloe is warm, approachable and SO insanely talented! Can't wait to work together more in the future.
"I didn’t even request any changes because I was just so happy"
Chloe recently completed a project for me, creating some PDF workbooks for my clients, and I am beyond satisfied. When I received the first proof, it far exceeded anything I was even expecting.
She has such a creative eye and attention to detail and I would highly recommend working with her. Thanks again Chloe!
always on top of our project and willing to go above and beyond. Recommend!
Chloe is fab! She was a great communicator, always on top of our project and willing to go above and beyond. Recommend!
Ready for CX-led brand design in Australia?
That’s what CRC does best! Elevate your business with a brand design strategy built for growth. As a brand designer in Australia, I bridge the gap between aesthetic brand design and a seamless brand experience for service-based founders ready to scale.
Your journey begins here
